eCommerce Marketing Tips to Increase Your Sales
Posted by Gary
It’s common knowledge that one of the most important aspects of creating and growing a successful business is having a solid marketing strategy. But when a business is run entirely online, a lot of people face the hurdle of how to get their product out to potential customers. The trick is ecommerce marketing!
How to Increase Those Sales
1. The Power of Email Marketing
Did you know that “66% of customers have made a purchase as a result of email marketing?” Growing your email list is important! You can start collecting emails with carefully placed pop-ups or asking for emails at check-out.
Once you get into the art of emailing, you have to consider the details. Subject lines matter! Recall the last time you got an email and deleted it based on the subject line alone. You want to not only grab a potential customer’s attention and get them to open the email, but you also want them to engage with the message that’s within.
2. Developing Your Social Media Presence
The key is to establish your business on one or two social media platforms first. Find those customers. Be known and make a presence, then spread out. You can also automate posts to promote new inventory or sales or just a popular product you offer; these posts should include an image, maybe a brief description of the product, and definitely a link to where customers can buy it.
3. Personalization Tactics & Techniques
Most people love getting coupons and offers on their birthdays, and that’s one of the personalization techniques we’re talking about. Others include product recommendations based on previous behavior (such as looking products they’ve recently purchased or clicked on), which MailChimp can help you with. According to a survey conducted in 2016, almost 40% of online shoppers prefer to see personalized product recommendations. Let’s face it: It makes shopping a lot easier for the customer! You can also generate emails to send to customers that may have started a shopping cart but left the site before making the buy.
4. Customers Love User Generated Reviews
“92% of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising.” So displaying ratings and reviews on all product pages is beneficial. There’s also the option of offering an incentive if a customer leaves a review, such as a discount on their next purchase.
5. The Devil is in the Details!
When we say details, we mean down to the color of the buttons! On a larger scale, details matter in the ease with which customers can check out or the relevance of recommended products on searches. Just as you’re a consumer of other people’s products, you need to get into the mind of your potential customers and make the searching and purchasing as easy and customizable as possible.
6. There’s Customer Support and there’s Great Customer Support
Offering great customer support should be a no-brainer.